What jewelry should you sell? Where do you even get the jewelry to sell? Questions like these might be flooding your mind right now, but we've got you covered.

Here’s how to get started selling jewelry online in six steps.

​

1. Decide what jewelry you want to sell
Even if you already have ideas in mind, consider conducting some research to see what’s trending in a fashion industry that can shift at any moment. Explore your interests by looking at the different types of jewelry listed on Amazon right now and browse the Best Sellers list to get a sense for what’s in demand. The Movers & Shakers list can also be a valuable resource for tracking popular jewelry trends of the moment.

You might find yourself gravitating in the direction of a particular niche, such as bridal jewelry or vintage jewelry. Fashion jewelry that does not use precious or semi-precious materials is typically less expensive than fine jewelry and precious gems.

​

2. Source the jewelry (or supplies to create your own)
A few common business models for obtaining jewelry include connecting with a reliable wholesaler, working with a manufacturer to produce your own designs, or creating jewelry by hand. With the latter option, you'll still need materials, but you might qualify for the Amazon Handmade program, which is home to an online community of artisans from over 80 countries.

3. Consider shipping and fulfillment for jewelry orders
Jewelry tends to be small and light, which is good news for logistics. It typically doesn’t take up too much space and is generally easy to transport, which can help you save money on storage costs and shipping fees.

Depending on the scale of your operations, you might be able to store the products in a secure available space like a spare room or garage. Otherwise, you might want to coordinate with a warehouse, use a reputable dropshipper, or find a fulfillment solution like Fulfillment by Amazon.
 

4. Set pricing for jewelry
It can be difficult to price jewelry because amounts can range widely depending on various factors, such as:
- Type (costume jewelry vs. fine jewelry)
- Materials (e.g., plated silver and cubic zirconia tend to be less expensive than precious materials like gold and diamonds)
- Quality (e.g., solid gold is usually costlier than plated gold, and it's the same with metals that are mixed instead of pure)
 

When setting prices for jewelry, first consider your intended audience and their expectations. Then, calculate your margins by taking into account the cost of procuring the goods, storage fees, shipping and fulfillment costs, and other relevant factors such as business insurance, if you’ll require it.​

​

5. Create an online jewelry storefront
You know the jewelry you want to sell, your audience, and your price points. Now, it's time to set up a digital storefront.

What’s the best place to sell jewelry online? You could set up shop on one or more social media sites, create your own direct-to-consumer website from scratch, design an Amazon storefront—or do all of the above. If you’d like to create a storefront that can allow you to showcase your brand and product line to millions of online shoppers, Amazon offers an online storefront builder to streamline the process.

Selling jewelry is competitive, so take advantage of ways to make your offers stand out, such as careful selection of product photos, search engine optimization best practices to help listings rank in search, and A+ Content to enhance product pages with banners, comparison charts, and other advanced features.

​

6. Build your marketing strategy to grow jewelry sales
Ecommerce gives you a variety of options for marketing jewelry and raising brand awareness, including:
Digital advertising – Cost-per-click solutions like product listing ads can drive traffic to listings
Social media marketing – Connect with influencers to create some buzz around your brand
Email and content marketing – Build lists of loyal customers and blog about topics like product features and new releases
Which tactics are right for you? It can be helpful to think about your buyers and do some audience research to find out what channels they prefer. Consult this ecommerce marketing guide to come up with a plan to promote the jewelry you’re selling.